This film began with a simple question:
What do women really want?

In exploring that question, we found ourselves moving across generations, roles, and everyday moments—strength on the field, leadership at work, care at home, and love in between. POSHAN’s brief challenged us to bring together grandma’s wisdom and modern nutritional science, without reducing women to stereotypes or roles.

The result is a film that positions nutrition not as a product feature, but as an enabler—quietly present across a woman’s many lives.

This project was especially meaningful for us as it allowed design, storytelling, and gender sensitivity to come together in a format built primarily for vertical, social-first viewing.