Microsave, an international financial inclusion consulting firm that works with the Indian Finance Ministry, approached Girgit Studios with the intent to create an animated video to reach out to the rural and sub-urban Indian audience about the "Pradhan Mantri Suraksha Bima Yojna" (PMSBY), an accidental insurance policy offered by the Government of India. Through the video we had to find a pan-India connect and communicate information and benefits of the scheme.