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Arcade nostalgia meets brand storytelling.
When the Nash8 team came up with the idea of turning a credit card swipe into an arcade game, we knew this would be a fun one.

Everyday moments - shopping, eating out, routine spends, play out inside a pixel style world. At the centre is the IndiGo BluChips progress bar, which fills up with every swipe.
The team at Girgit carefully crafted Story-boards to guide a live action team navigate through a pixel universe. Keeping it fantastical yet still rooted in real life.

Parallax layers and a surprising number of animated elements all stitched into one joyful little game level.

Axis Bank x Indigo

Nash8

2026

The Master film



The Shorties




Development of the film


The animatic vs The Final Film




Pixel elements



Text and Bluchip explorations


Agency : Nash8
Animation Production House : Girgit studios Pvt Ltd
Animation and Direction : Anuj Kumar
Creative Producer : Swarup Deb
Storyboard and Animatics : Krishna Kothari
Art and Illustrations : Gunjan Phale and Khushi Sridhar
Looped Animations : Krishna Kothari and Jishnav Iyer

Credits

Impressed?

Axis Bank x Indigo

Nash8

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