Itni Bhi Kya Jaldi Hai is a Film Series Designed and Animated for the Campaign "Itni bhi kya jaldi hai 2.0 for Population Foundation of India.
As part of this project, PFI is committed to executing awareness generation campaigns around early marriages, teenage pregnancies, the range of contraceptive choices including new methods, emergency contraception (ECP), medical abortions, and male engagement in family planning. The Itni Bhi Kya Jaldi Hai 2.0 campaign focuses on developing an SBCC package for effective communication on the key issues. The campaign also engages men on topics such as masculinity, the desire for a male child, and their supportive role in family planning, including promoting vasectomy for couples seeking permanent methods.
Itni Bhi Kya Jaldi Hai
Population Foundation of India
2025
Film 1 : Early Marriage
In a quiet village courtyard, a playful child, a thoughtful grandmother, and a conflicted father cross paths over a life changing decision - Should 15 year old Swati chase her dream of playing for her school team in Lucknow, or is it time to think about marriage? Through a heartfelt conversation, this tender family drama explores the clash between tradition and aspiration, revealing that growing up isn’t just about age, it’s about being ready.
Development of the Film
Film 2 : Early 1st Child
When newlyweds Amit and Priya visit friends Neha and Ravi, a light-hearted afternoon turns into a heartfelt conversation about marriage, family pressure, and the decision to have children. As playful toddler Chintu brings laughter into the room, the young couple learns that building a strong relationship and being emotionally ready comes before starting a family.
Development of the Film
Film 3 : Child Birth Spacing
A young couple and a wise mother share a gentle moment of laughter, love, and reflection. As playful talk of a second child comes up, they pause to consider what their growing daughter truly needs — time, attention, and care.
Development of the Film
Film 4 : Emergency Contraceptive Pill
When a newly married couple faces a contraceptive scare, they visit a local counselling center seeking urgent answers. With warmth and clarity, the counsellor introduces them to emergency contraception and the importance of shared, informed choices.
Development of the Film
Client : Population Foundation of India
Project Head: Tejwinder Singh Anand
Communications Lead: Simran Varma
Design and Production : Girgit Studios Pvt Ltd
Creative Producer : Swarup Deb
Story Head: Avinash Medhe
Creative Head: Anuj Kumar
Production Coordination: Susmita Sanyal
Ideation & Story Team: Avinash Medhe, Swarup Deb, Shruti Ganesh, Jishnav Iyer
Character Design: Khushi Sridhar, Krishna Kothari
Layouting: Dwarkesh Bodana and Shruti Ganesh
Background Design : Gunjan Phale, Freebird Animation
Montage Art Style Design : Dwarkesh Bodana, Khushi Sridhar, Gunjan Phale
Animation: Krishna Kothari, Jishnav Iyer, Shruti Ganesh, Khushi Sridhar, Freebird Animation
Compositing: Dwarkesh Bodana, Aditi Kulkarni, Freebird Animation
Sound Design and Music : Pallav Baruah
Voice Talent: The Audio World
Jingle:
Lyrics: Neha Bahuguna and Swarup Deb
Music: Ashutosh Singh
Audio Engineering: Jasraj Ravi
Credits
Impressed?